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“Closing the sale” is a concept at once desired and reviled by many creative agency leaders. Desired because it brings in fresh revenue and maybe even prestige if the new client is right. Reviled because it is about sales, and that’s often treated like a dirty word among folks who feel that strategy and creative are higher callings.
But close you must, even though closing a sale is one of the most challenging applications of hard and soft business abilities.
The folks at RSW/US, which provides business development consulting services to creative agencies, have some insights into what it takes to close a new-client sale. And out of the goodness of their hearts – and good business development practices of their own – will share those insights at a free webinar on July 20.
Here is registration information about the next – and subsequent – RSW/US Agency Business Development 2010 Webinar Series sessions:
- July 20: Check the Box – Counsel on Closing. Mark Sneider, RSW/US owner/president, offers insights and recommendations on preparing for pitch meetings, follow-up how to craft responses to RFPs and RFIs. Click here to register.
- August 10: Social/Digital Media – Marketer and Agency Perspective. How to be successful long-term in the social/digital universe. What marketers want and what you’re giving them might be two very different things. Click here to register.
- September 7: Agency New Business. What it takes to create a successful new business development program within the four walls of your agency. Get marketer perspectives on their needs. Click here to register.
Full disclosure: Agency Babylon and RSW/US have a nominal business alliance around endorsement of the webinars. However, I can assure you that I’d recommend them even if we didn’t.