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The classic daytime TV soap opera is an entertainment format on its very last leg (and a spindly one at that). But the ridiculous melodrama, improbable plot twists and sheer cheesiness of the genre lives on in other realms. Most notably in the modern advertising or marketing agency.

Just consider the following if ad agencies were soap operas:

  • #1: BUSINESS DEVELOPMENT = Search For Tomorrow
  • #2: ACCOUNT SERVICES = General Hospital
  • #3: CREATIVE = The Young and the Restless
  • #4: SENIOR MANAGEMENT = All My Children
  • #5: STRATEGISTS = The Guiding Light
  • #6: ACCOUNTING/FINANCE = Dark Shadows
  • #7: INTERACTIVE = Another World

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